1. Business Goals: We’ll dive deep into your business results to understand what profitable really means. Everything we do will be to make sure we hit your business goals.
2. PAA Framework: We use our PAA framework (Persona, Angle, Ad) to carefully research your customers and separate them into personas. We then come up with several angles to reach each persona and create highly-targeted ads for those people.
3. Launch Quickly & Test Aggressively: We develop ads and ad creatives for each angle uncovered. We launch and test all angles quickly, and the rest is simple: stop the angles that don’t work, scale the ones that do.